Short video course

Say Hello to the 11 Primary Voices

An introduction to copywriting's most powerful tone of voice brain-tool.
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A simple, powerful and super-useful way of understanding tone of voice


The 11 Primary Voices model is super-useful for copywriters, marketers, brand-folk – and anyone else who writes stuff for brands and businesses. It's used worldwide by many of the world's best copywriters, agencies and educators to sharpen their thinking about 'brand voice' and voice and style in copywriting generally.

In this fun and quick-fire 40-minute video, Nick Parker explains the 11 Primary Voices framework, with loads of real examples from some of the best brands writing today.

Available for the first time in this format!
Until now, the 11 Primary Voices model has only been available as part of the complete Voicebox method. Now you can get just the juicy Primary Voices bit on its own. Lovely.

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Who made this?

Nick Parker

'We're often stuck talking about tone of voice in terms of things like 'professional', 'human', 'not fluffy or formal'. I wanted to help my clients talk about what they wanted with greater clarity and precision. Now we talk about a voice being, say, an Energizer with a dash of Simplifier. Or a full-on Firestarter, or a Sensualist-Straight-talker mash-up. We're all on the same page. It makes for stronger creative work, better collaboration – and it's just way more fun.'
Nick Parker
Creator of Voicebox, and author of Tone Knob
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What you get

  • 40-minute video
  • Containing 33 real examples
  • 11 downloadable 'voice cards'

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You'll have instant, secure, always-available access to the video and digital goodies, via this LearnWorlds platform.

Upgrade to Voicebox 

If you later decide to get the complete Voicebox method, you'll get the price you paid for this course off your Voicebox purchase. 

People who bought this were happy they did:

'The 11 Primary Voices is a brilliantly useful idea, simply and entertainingly explained. Everyone who works with brands and words should have this in their toolkit.'
Chris Moody, Chief Design officer, Wolff Olins
This is a total joy and super-valuable... Nick shares the 11 Primary Voices framework through unpicking and dissecting examples from real brands. Left with a whole new approach to using language to build brands, as well as rejuvenated and refreshed about my creative work.
Lindsey Russell, Wordybird copywriting

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Course Lessons
(When you buy it, you'll get full access to this section)

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